Iconic NYC Bagel Joint H&H Launches Franchise Program

Whether it’s Kramer returning to his apparent job after a 12-year strike on “Seinfeld,” Carrie bringing Miranda a few bagels as an apology in “Sex and the City” or Dwight offering his coworkers bagels on “The Office,” H&H Bagels has had its fair share of TV and movie features over the years, helping establish the brand in its home of New York City.

The iconic brand has also been featured in “How I Met Your Mother,” “You’ve Got Mail” and “Entourage,” to name a few.

“We just got a lot of media attention over the years,” Jay Rushin, H&H’s CEO, said. “And obviously we had a great product, and then all that media attention and pop culture just elevated the brand.”

Jay Rushin took over H&H Bagels as CEO in 2014.

After 50 years, H&H opened up opportunities for franchising last fall. The brand is in the process of signing agreements to open stores near New York. Its five existing locations are in New York City, a couple of which are in airports.

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