New Multi-unit Franchise Deals, NFL Partnership Propel Little Caesars’ Growth

 Many after-school jobs are simply a way for teenagers to earn some spending money, but Vicki Dunn-Marshall turned hers into a lifelong career. She owns 24 Little Caesars locations in three states after starting with the company at just 15 years old.

The opportunities to invest and grow have kept her in the company for decades. Little Caesars is not only a favorable brand to work with, Dunn-Marshall said, but the chain offers “a great value for the money,” on both the customer and franchisee side. Dunn-Marshall recently agreed to open 10 new units in Charlotte, North Carolina.

“We are great quality,” Dunn-Marshall said. “That’s something that Little Caesars doesn’t scream loud enough. Our ingredients are top-notch quality.”

Little Caesars, which often touts its cheap deals and position as a value leader, is the fourth largest pizza chain, with 4,181 locations. It’s behind Dominos (18,848), Pizza Hut (18,518) and Papa John’s (5,650), but is beginning to accelerate growth with several new multi-unit signings and a five-year deal with the NFL to be its official pizza sponsor, replacing Pizza Hut.

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